
"Make the logo bigger"
— stakeholder request
Allegedly a
Clocking In At

Helping brands reach local customers through dashboards so intuitive, even the stakeholders stop asking "where's the button." Building design systems that outlast quarterly sprints and survive redesign meetings.
Selected Work
Design Systems
A button isn't a button. It's a token, a component, a pattern, a system. Here's how one element scales from a single screen to an entire organization.
One button. One screen. Twelve decisions hiding inside — color, radius, padding, type weight, hover, focus, disabled, icon, size, alignment. Sound simple now?
Every property is a choice someone has to make.
How The Sausage Is Made
Old-school UX instincts meets AI superpowers. It's like having a junior designer that never sleeps, never complains, and only occasionally hallucinates.
I talk to real humans before opening Figma. Wild, I know. AI helps me synthesize patterns faster, but users still get to say what they actually hate.
Using AI to brainstorm 47 directions in 10 minutes, then spending 3 days picking the right font. Classic. At least the ideas are good.
Why wait for dev? I describe what I want, AI generates the scaffolding, and I refine the details that require actual design judgment. It's not replacing design — it's accelerating execution.
Fast feedback loops, ruthless iteration, and a handoff so clean your engineers might actually read it. Maybe.
Launched. Real users. Real opinions. Painful, educational, and ultimately what separates design from decoration.
The Human Behind The Cursor





Hey, I'm Nitin. I've spent 5+ years making software that doesn't make people want to quit their jobs. That's the bar. Somehow, we keep clearing it.
I started doing traditional UX. Then AI showed up and changed the game. Now I'm at that weird intersection where I argue with chatbots about hierarchy and actually win sometimes.
What gets me out of bed? Taking a problem so vague the PM defined it with a meme, and turning it into something 10,000 people actually use. That journey from "zero to shipped" never gets old.
"Good design is invisible. Bad design is a 47-step onboarding flow. I've fixed both."
My Alleged Superpowers
Yes, all of this. No, I don't sleep much. Yes, the Figma files are actually organized.
01
Making enterprise software not look like a government portal
02
So users don't feel like they're talking to HAL 9000
03
Atomic components that survive product pivots
04
Thumb-friendly. No pinch-to-zoom required.
05
Turning data puke into data poetry
06
Building the plane while the PM adds features
Toolkit
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